Last Updated: 1 June 2026

S9MY Privacy Policy – Personal Data Protection for Malaysian Members

S9my respects the privacy of every member. This Privacy Policy transparently explains how we collect, use, store and protect your personal information in accordance with Malaysia's Personal Data Protection Act (PDPA) 2010.

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This document was last updated on 1 June 2026. The latest version is always available on this page.

Welcome to the Privacy Policy page s9my. We at s9my.biz understand that privacy is a fundamental right that must be respected. This document was written not merely because we are legally required to do so, but because we genuinely care about the security and privacy of each of our more than 500,000 members across Malaysia. Please read this policy carefully — it explains exactly what we do with your information and, equally importantly, what we not do.

1Introduction

This Privacy Policy explains how s9my.biz ("s9my", "Company", "We") collects, uses, discloses, retains, and protects your personal information when you use our platform — including the s9my.biz website, Sports Betting services, slots, Live Casino, e-sports, and all other features we offer.

By registering an account or using any s9my service, you consent to the collection and use of your personal information as described in this Privacy Policy. If you do not agree, please do not use our platform.

This Privacy Policy is to be read together with Terms & Conditions s9my and all other policies published on our platform.

Governing Law: This Privacy Policy complies with Malaysia's Personal Data Protection Act (PDPA) 2010. s9my operates within the bounds of Malaysian law and upholds the privacy rights established by the legislation of this country.

2Information We Collect

S9my collects several types of information to enable us to provide you with a quality, secure, and relevant service. We only collect what is strictly necessary — nothing more.

A. Information You Provide Directly:

  • Registration Information: Full name, active Malaysian phone number, email address, and date of birth when you register an s9my account.
  • Identity Verification (KYC) Information: A copy of your identity document (MyKad or passport) and proof of address to fulfil certain verification requirements.
  • Financial Information: Details of the payment methods you use — including your Touch 'n Go eWallet, GrabPay, ShopeePay, Boost, DuitNow, Maybank2u FPX or CIMB Clicks account number.
  • Communications: Records of conversations with the s9my customer support team via live chat or email.

B. Information Collected Automatically:

  • Usage Data: Pages you visit, games you play (slots, Malaysia Super League football, EPL, MLBB e-sports, and more), session duration, and in-platform actions.
  • Device Data: Device type, operating system, browser version, screen resolution and unique device identifier.
  • Network Data: IP address, ISP, and approximate geolocation data (state/city within Malaysia).
  • Cookie Data: Information stored via cookies and similar tracking technologies (see Section 5).
Type of Information How It Is Collected Requirement
Name & Phone Number Registration form Mandatory
Date of Birth Registration form Mandatory (age verification)
Payment Details Deposit/withdrawal process Required for transactions
Identity Documents KYC Process Required for certain limits
Game Data Automated systems For security & audit purposes
IP Address Automated systems Security & fraud prevention

3How We Use Your Information

S9my uses the information collected for the following purposes — and these purposes only:

  • Account Management: Creating and managing your s9my account, processing logins, resetting passwords, and maintaining account security.
  • Transaction Processing: Processing deposits via Touch 'n Go eWallet, DuitNow, GrabPay, and other Malaysian payment methods, as well as securely processing withdrawal of winnings.
  • Service Provision: Gives you access to all s9my games and services — from slots and Live Casino to Sports Betting on the Malaysia Super League and EPL.
  • Fraud Prevention & Security: Detecting and preventing fraudulent activity, money laundering, multiple account ownership, and other security threats.
  • Legal Compliance: Meeting Malaysia's PDPA 2010 requirements, KYC processes, anti-money laundering (AML) obligations and other legal requirements.
  • Service Improvement: Analysing usage patterns to improve the platform, introduce new features and deliver a better user experience.
  • Service Communications: Sending important notifications about your account, transactions, policy updates, and security information.
  • VIP & Rewards Programme: Calculating reward points, determining VIP upgrade eligibility, and tailoring relevant offers for you.
  • Customer Support: Responding to your enquiries and complaints promptly and accurately based on your account records.

s9my not sell your personal information to any third party for marketing purposes. This is a non-negotiable commitment.

4Data Sharing with Third Parties

S9my does not share members' personal information indiscriminately. Data sharing only takes place in the following limited circumstances, and only to the extent necessary:

  • Payment Service Providers: Transaction information required to process your deposits and withdrawals is shared with Malaysian payment processors such as Touch 'n Go, GrabPay, DuitNow, and FPX-supported banks.
  • Game Providers: Minimal game data is shared with third-party game software providers (slots game companies, Live Casino platforms) operating within the s9my platform, subject to strict data protection agreements.
  • Legal Requirements: s9my will disclose information to Malaysian authorities when required by law, court order, or a valid request from a law enforcement agency.
  • Fraud Prevention: In cases involving suspected fraud or serious security threats, relevant information may be shared with security partners or the relevant authorities.
  • Business Transfer: In the event of a merger, acquisition, or asset sale, user data may be transferred to the new entity, subject to notice being provided to members.

All third parties that receive data from s9my are required to uphold data protection standards equivalent to or higher than our own. They are not permitted to use your data for any purpose other than what has been specified.

5Cookies & Tracking Technologies

S9my uses cookies and similar tracking technologies to enhance your experience on our platform. The following are the types of cookies we use:

  • Essential Cookies: Required for core platform functionality — login, session security and navigation. These cookies cannot be disabled as they are essential to the platform's proper operation.
  • Preference Cookies: Saves your preferences such as your chosen language, set betting limits, and display settings to provide a more personalised experience.
  • Analytics Cookies: Helps us understand how members interact with the platform — which pages are visited most, where users encounter difficulties, and how we can improve the overall user experience.
  • Security Cookies: Detecting suspicious activity, preventing fraud and protecting members' accounts from unauthorised access.

You can manage cookie settings through your browser. However, disabling essential cookies may affect the functionality of the s9my platform.

6Data Security

S9my implements a range of technical and organisational security measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction:

  • 256-bit SSL Encryption: All data transmitted between your device and s9my's servers is encrypted using 256-bit SSL technology — the same standard used by Malaysia's leading banks.
  • Internal Access Controls: Only s9my staff who require access to your personal data to perform their authorised duties are permitted to do so. Access is governed by the principle of least privilege.
  • Regular Security Audits: The s9my platform undergoes regular penetration testing and security audits by independent third parties to identify and address any vulnerabilities.
  • Two-Factor Authentication (2FA): Members are encouraged to enable 2FA for an additional layer of account protection.
  • 24/7 Monitoring: An automated monitoring system operates around the clock to detect suspicious activity and respond immediately.
  • Segregated Fund Account: Members' funds are held separately from the company's operational funds.

While s9my takes all reasonable measures to protect your data, no system can be guaranteed 100% secure. In the event of a data breach affecting your information, we will notify you within the timeframe stipulated by Malaysia's PDPA 2010.

7Data Retention & Deletion

S9my retains your personal data only for as long as necessary for the purposes stated in this Privacy Policy or as required by Malaysian law:

  • Active Account Data: Retained for as long as your account remains active on the s9my platform.
  • Transaction & Financial Data: Retained for a minimum of 7 years as required under Malaysian law governing financial records and AML.
  • KYC Data: Retained for the duration of the active account plus any period required by applicable law.
  • Communication Logs: Customer support records are retained for 3 years for dispute resolution and service improvement purposes.
  • Analytics Data: Anonymised platform analytics data is retained for up to 24 months.

When data is no longer needed and there is no legal obligation to retain it, s9my will securely delete or anonymise the data using methods appropriate to its sensitivity.

8Your Rights as a User

Under Malaysia's Personal Data Protection Act (PDPA) 2010, you have the following rights regarding your personal data held by s9my:

Right of Access

Request a copy of the personal data we hold about you at any time.

Right to Rectification

Request correction of any inaccurate or incomplete data in our records.

Right to Erasure

Request deletion of your personal data, subject to applicable legal obligations.

Right to Object

Object to the processing of your data for specific purposes, such as marketing communications.

To exercise any of the above rights, please contact us by email at privacy@s9my.biz or via live chat within the s9my platform. We will process your request within 21 working days in accordance with Malaysia's PDPA 2010.

Certain deletion requests may not be fully honoured where s9my has a legal obligation to retain that data — for example, financial records required for AML compliance.

9Children's Data

The s9my platform is intended solely for individuals aged 18 years of age and above. We do not knowingly collect or process personal data of individuals under the age of 18.

Should we discover that a child's personal data has been collected inadvertently, we will take immediate steps to delete that data and close the account in question. Parents or guardians who find that an underage child has registered with s9my are requested to contact us immediately at privacy@s9my.biz.

10Privacy Policy Updates

S9my reserves the right to update or amend this Privacy Policy at any time. Changes take effect upon publication on this page with a revised update date.

For material changes that significantly affect your privacy rights, s9my will provide clearer notice — either via email to the address registered on your account or through a prominent notification on the platform. That said, it remains your responsibility to check this page periodically.

Your continued use of the s9my platform following the publication of any Privacy Policy changes will be deemed acceptance of the updated policy.

11Contact Us

If you have any questions, concerns, or complaints regarding this Privacy Policy or how s9my handles your personal data, please reach out to us through the following channels:

  • Privacy Email: privacy@s9my.biz
  • Customer Support: support@s9my.biz
  • Live Chat: Available 24 hours a day, 7 days a week within the s9my platform, with a response time of under 3 minutes.
  • FAQs: Browse FAQ page us for answers to the most frequently asked questions.

We are committed to handling every privacy enquiry seriously and within a reasonable timeframe. Our privacy team consists of local Malaysian staff who have a thorough understanding of the context and needs of Malaysian users.

Why Your Privacy Is Safe with S9MY

Six real reasons why you can trust s9my with your personal data

Malaysia PDPA 2010 Compliance

The s9my Privacy Policy is specifically designed to comply with Malaysia's Personal Data Protection Act (PDPA) 2010. This means your privacy rights are protected by the same legal framework that safeguards your data with Malaysian banks and other financial institutions.

256-Bit SSL Encryption — Highest Grade

Every bit of data transmitted to and from the s9my platform — including your Touch 'n Go or DuitNow payment details — is protected by 256-bit SSL encryption. This is the same security standard used by leading Malaysian banks, ensuring no unauthorised party can intercept your data.

Data Not Sold to Advertisers

S9my never sells, rents or trades members' personal data to any advertiser or third party for marketing purposes. This is a line we have never crossed and will never cross. Your information is used solely for the purposes stated in this Privacy Policy.

Full Control in Your Hands

You are more than just a data subject — you have full control. Through your s9my account, you can view and update your personal information, request a copy of your data, manage your communication preferences, and, if needed, request account deletion. These are real rights you can act on.

Strictly Limited Internal Access

Not all s9my staff can view your personal data. Access to sensitive member information is strictly restricted under the principle of least privilege — only staff who genuinely require such access to carry out their authorised duties are permitted. All access is also logged for audit purposes.

Local Malaysia Privacy Team 24/7

All privacy enquiries are handled by our team fluent in Bahasa Malaysia. You will not have to deal with overseas agents unfamiliar with Malaysia's legal context. We understand the specific needs of Malaysian users and will respond accurately and promptly.

S9MY Data Transparency — What We Collect & Why

S9my believes transparency is the foundation of trust. We don't hide what we collect — instead, we want you to clearly understand why each type of data is needed and how it helps us deliver a better, safer experience for you.

For example, we collect your IP address not to track your movements, but to detect if your account is being accessed from an unfamiliar location — this protects you against account takeover. We retain your betting records not to monitor your habits, but to ensure accurate payout of winnings and to meet legal audit requirements.

No data sold to advertisers
Full compliance with Malaysia's PDPA 2010
256-bit SSL encryption for all data
Right to access, correction & deletion guaranteed
Regular security audits by independent third parties

What Is Your Data Used For?

Security & Fraud Prevention35%
Financial Transaction Processing28%
Account Management & Support20%
Legal Compliance (KYC/AML)12%
Platform Improvement & Analytics5%

Percentages reflect estimated proportions of data processing by purpose category.

Play at S9MY with Complete Confidence

Your privacy is protected, your data is secure, and your rights are respected. That is s9my's promise to every member. Register today and enjoy over 1,000 games — from jackpot slots to Malaysia Super League Sports Betting — safely and with confidence.

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